Top 5 Beauty Retail iOS Apps in Bulgaria Q4 2023

In the fourth quarter of 2023, the beauty retail app market in Bulgaria experienced diverse trends across the top five iOS applications. According to data from Sensor Tower, here is a closer look at their performance.

Notino: profumi e cosmetici saw a notable increase in downloads, peaking at 4.7K in the week of December 4. The app's weekly active users mirrored this growth, reaching a high of 7.2K during the same period. Despite these positive trends, the app did not generate any revenue throughout the quarter.

OnSkin - AI Product Scanner showed a steady rise in both downloads and revenue. Downloads surged to 327 in the final week of December, while revenue peaked at $104 in the week of December 18. Weekly active users also increased, reaching 759 by the end of the quarter.

Douglas Parfüméria experienced a gradual growth in downloads, starting from 125 in late September and rising to 359 by early November. However, there was no revenue data available for this app, and weekly active users metrics were not provided.

CHARLOTTE TILBURY had consistent but modest download numbers, with a slight peak at 58 in mid-November. The app maintained a steady number of weekly active users, fluctuating around the 120 mark throughout the quarter. Similar to some other apps, there was no revenue generated in this period.

BEAUTY BAY showed minimal activity in terms of downloads, with a peak of just 18 in the last week of December. The weekly active users followed a similar trend, reaching 22 in the final week. No revenue was reported for this app during the quarter.

For more detailed insights and further analysis, visit Sensor Tower.